ADA are a performance-oriented group providing complete uniform and personal equipment design solutions through end-user engagement, rapid prototyping, manufacturing, all the way through to uniform program management.

Australian Defence Apparel, a titan in uniform production, found itself in a tactical disadvantage: its website, the supposed frontline, had become a relic of the past. (Image of a pixelated soldier saluting against a blurry flag). Clunky navigation, dated aesthetics, and a frustrating user experience were more landmine than launchpad. Worse, the site failed to reflect ADA's position as a top industry leader, projecting an image that was anything but cutting-edge.

This wasn't just a matter of aesthetics. ADA, a leader in military apparel and equipment, deserved a digital presence that reflected their dedication to innovation and precision. They needed a website that not only functioned flawlessly but also served as a powerful platform to showcase their cutting-edge offerings and solidify their position as the industry's undisputed champion.

Rebranding, UX/UI.