My Security Door
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Passionate about helping Victorian families secure their homes for over 30 years. My Security Door is an Authorised Licensee for Crimsafe and have been entrusted by thousands of families throughout Victoria for more than 30 years so you can count on them delivering the best home security advice.
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The objective of the redesign was to design an immersive and unique digital experience to position MSD as top industry leader in a very competitive market. To create an enjoyable user experience that encourages the user to spend as much time on the site as possible, encouraging the user to engage in many of the new features the website will offer. Creating functionality within the site to allow the user to ‘design’ their own door and automate the process between what the user wants and existing client processes. Ultimately move the business online. MSD currently has 9 physical locations and I believe the entire business can be run online with 1 physical manufacturing facility.
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In a landscape saturated with generic online experiences, I have boldly reimagined the MSD website as a portal to an immersive, uniquely engaging experience. This redesign isn't just about functionality, it's about forging an emotional connection with its audience, one that transcends mere transactions and leaves a lasting impression. The aim was to craft a digital tapestry woven with intuitive navigation, captivating storytelling, and interactive elements that redefine industry benchmarks.
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Rebranding, Graphic Design, UX/UI for website and door visualiser, Creative Direction for videography, animation and virtual showroom
Company’s vision
Security doors are more than a safety feature of a house they are the gateway into a home, therefore they should be as considered and unique as the furnishings inside.
My Security Door recognises the statement that can be made when entering a home and provide unique designer doors to suit all aesthetics. With this in mind I have used the taken graphic elements and shapes from the MSD Portsea door to create an edgy and modern feel which also helps to convey the uncommon market position of MSD products.
Centered within the logo is a door created by it's surrounds but standing-out as a feature expressing the central feeling of MSD.
The door is also an invitation to enter and explore. It is a symbol of welcoming and an obvious reference to what MSD provide, unique, contemporary security designer doors.
Impact
The sleek, new website redesign, built on a foundation of best-in-class ecommerce UX, is a conversion champion. With shoppers navigating seamlessly through intuitive menus and product pages adorned with high-quality visuals.
Frictionless checkout and personalized recommendations have slashed cart abandonment, while mobile responsiveness ensures a delightful experience on any device. This data-driven design overhaul is a testament to the power of prioritizing user experience.
Designed while employed at 360South.
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