Great Earth
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Great earth starts people on their natural health journey, helping people to live healthier lives and ultimately take control of their own health, leaving them empowered to make good health choices.
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The objectives were to forge a captivating digital future for Great Earth by crafting the ultimate eCommerce experience, establishing a distinct brand identity, and unlocking potential new business avenues.
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Taking a human-centred design approach I was able to design a user friendly experience meeting the needs and expectations of the users, solving their pain points and identifying new opportunities.
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UX Research, User interviews, Research synthesis, Empathy maps, Personas, Customer experience maps, Defining brand essence, Art direction, Competitors analysis, Usability audit, Tree testing, Wireframes, UI, Design systems
Impact
The sleek, new website redesign, built on a foundation of best-in-class ecommerce UX, is a conversion champion. With shoppers navigating seamlessly through intuitive menus and product pages adorned with high-quality visuals.
Frictionless checkout and personalized recommendations have slashed cart abandonment, while mobile responsiveness ensures a delightful experience on any device. This data-driven design overhaul is a testament to the power of prioritizing user experience.
Designed while employed at JTB Studios.
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