World Vision Australia
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World Vision Australia (WVA) is an ecumenical Christian non-governmental organisation based in Melbourne, Australia.
It is a part of the World Vision International Partnership led by World Vision International. WVA is Australia's largest overseas aid and development organisation, operating primarily to assist overseas communities living in poverty.
It also carries out development work in Australia with First Nations communities.
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I evaluated the current website of World Vision Australia to investigate their current child sponsorship acquisition journey.
The redesign focuses on three goals:• Enhance sponsor understanding of CSPON.
• Improve usability of the digital journey.
• Increase emotional connection between sponsor and child.
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Taking a human-centred design approach I was able to design a user-friendly experience meeting the needs and expectations of the users, solving stakeholders’ pain points and validate our design decision through research and user testing. I enhanced usability, engagement and improved sponsorship conversion.
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Heuristic Evaluation, Desktop & Landscape Review, Facilitated baseline moderated user tests and notes taking, Synthesised the data from co-design workshops, Moderated and unmoderated User Testing sessions, Facilitated two rounds of group interviews, Designed moodboards, wireflows, wireframes and high fidelity design.
Heuristic Evaluation
A heuristic evaluation involves having a small set of evaluators examine the interface and judge its compliance with recognised usability principles (the "heuristics").
"Secondary (or desk) research involves gathering existing data from inside and outside of your organisation".
Desktop Review
Landscape Review
A Landscape Review, sometimes known as a Competitor Review, is a review of comparable products and services in the market.
Using a TOWS framework, this type of analysis helps identify strengths and weaknesses in related products or services, and opportunities for differentiation.
Baseline User Testing Synthesis
Co-Design Workshop
I co-facilitated a highly collaborative workshop with the client, guiding them through a series of brainstorming and prototyping exercises to generate innovative design solutions for their new website. By leveraging my expertise in user-centered design, I was able to effectively guide the discussion and ensure that the workshop yielded valuable insights and actionable next steps.
User Flows
Art Direction
Impact
The newly designed digital acquisition journey for Child Sponsorship (CSPON) outperformed the existing design on both the hedonic and pragmatic traits of the Attrakdiff survey, I achieved:
2x stronger emotional connection between existing and new design.
30% increase in potential sponsors' understanding of CSPON.
20% improvement in perceived usability through the digital acquisition journey.
Reduced information overload and prioritized key messages based on user data.
Introduced educational content about CSPON.
Implemented a new-look child selector with emotional triggers.
Modernised design for better usability and clarity.
This gave positive indications that the new design would result in increased sponsorships and enable projects that empower communities to overcome poverty. Because of World Vision’s community-focused solutions, for every child a sponsor helps, four more benefit.
Designed while employed at Symplicit.
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